Providing Quality Brand logo.

Logo and branding for Babykin's cupcakes.

Client's Background :

Babykin’s is an online business that offer costumize cakes and cupcakes. The main objective of this project is to rebrand their existing logo.

the client's existing logo

As you may have noticed, the logo presents readability issues due to the high contrast between the complex color of the text and the background color. This contrast is not well-matched and is overly strong on the eyes. Additionally, the font style used under the brand name is difficult to read.

LOGO CONCEPTS

When creating a brand logo, it is important for designers to offer their clients multiple concepts or artworks, allowing them to choose the option that best represents their brand. Building trust and emotion is a crucial factor to consider, as customers often base 80% of their buying decisions on emotions. Even for a new business in its early stages, a well-designed logo can create a sense of stability and foster trust with customers,

as confirmed by neuroscience research.

BEST PRACTICES FOR LOGO

When creating the best brand logo, it's important to incorporate the identity of the business, product, and brand name in a way that's easily recognizable to customers, so they can easily remember and trust the brand when making a purchase. In this example, you can see how the finished logo successfully achieved the client's objective by rebranding the existing Babykin's logo. The logo manages to be relevant, simple, neat, recognizable, unique, and versatile, which are all key components of a successful logo design.

LOGO VARIATION

A full brand identity doesn't just include one logo for the success of the brand; It includes a Full Family of Logos that gives widest range of versatility and Potential for brand recognition. A Logo Variation is simply a variation of alternate version of your main logo. The fact of the matter having a full brand identity with a family of logos will serve the business much better and much more effectively for much longer (Tracey, 2017).

Babykin's Logo Family

In the above shows the Babykin's Full Family Logo's containing the Primary which is the main logo of the brand. Secondary or without starpline this provides the flexibility of the logo can use for social media or etc. Reverse and Icon are simplified type of logo might use for application Icon, Web, and etc. Allowing the logo to be simple and creatively done, can cause a bright impact for the brand and success of the business in the future.

BABYKIN’S BRANDING COLLATERALS

This section shows about the brand collaterals requested by the client (Business cards and Flyers for the opening of the shop). Brand Collaterals are the collection of media and promotional materials used to promote the brand in a significant manner in the market and to the consumers. It provides a valuable and crucial support to the sales and marketing of the products and services offered by the brand (bhasin, 2018).

Babykin's Business Card

Preview

PREVIEW

The professional way to present the collateral is allowing the client to make a realistic preview of what it may look in a printed form of a certain product, billboards, lflyers, magazine and other marketing collaterals. It may also make the client approves the design quikly and prevent from revisions, which is time consuming for the designers.

VINTAGE WAY

Majority of people think in this growing digital age, flyers is too old and less evefective to use for marketing strategies. But for lot of experts recommend that flyers is still essential and effective among the offline advertisements. With the proper planing and productive methods of distribution, and monitoring system which keeps a tab on how good the response is, flyer distribution is sure to work (Manes, 2016).

#BrandStudy