FULL BRANDING
DESIGNER / NHELSEN JO
ABOUT
The Earpod is an app that contains a variety of podcasts that varies their own personal interest. The main purpose of Earpod is to give a home for our podcast creators that enable them to unlock their potential by giving them the opportunity to reach their respective audiences.
PROJECT GOAL
To produce an overview of the Earpod, which is connected to the tagline “Listen and be with us” that established the friendly community of the brand.
OBJECTIVES
The Earpod Branding must contain the following:
Mood Board l Logo l Stylescape l Mock-ups l Social media overview l Advertising posters I Web overview
Disclaimer
The client used in this work doesn't consider a real/existing client.
These following works serve as offered skills that able to
showcase his work experience.
(A visual tool that used to communicate our concepts and ideas visually, This process is well thought to successfully bring out the client's idea.)
Mood Board
Radial line elements play a significant role in these visuals, symbolizing connection and communication.
The whole direction is to highlight the community's warm vibe and the brand's playful nature.
(Most of the images are gathered from other artists and carefully compiled to form a basic comprehension of the initial brand direction.)
Stylescape
(Similar to Mood Board but much more elevated. Ideally this would the brand blue print. The process could be different interms of details and editing style. Here the creator doesn't gathered much images, this is more composing organic images.)
The designer has incorporated a radial pattern that symbolizes connection and unity, while also adding radial lines uniformly to the logo. For the font choice, the brand's focus on modernism and freedom is emphasized with the use of Futura in bold form. This font speaks for itself, with a friendly appeal that is created by its thick weight and clear shape. The imagery used in this design conveys a more lively and friendly atmosphere, which aligns with the brand's tagline and overall message.
Brand Logo
A logo has been designed to represent the brand's focus on brain retention. Pairing the name with its design is crucial, and the designer accomplished this by creating an ear-shaped logo that complements the name and creates balance. Hidden letters were also added to the design to give it a timeless quality and intricate details.
An overview usage of Earpod logo.
An Overview of the earpod ... blah ...blah
Different outdoor mock-ups. Elements from the Stylescape are applied.
Socialmedia
One of the biggest tools for a marketing campaign is social media. Part of it is Instagram has over 800 million unique monthly users which is worth it to take advantage for the campaign. Here is a mock-up sample for earpod instagram grids.
Website
Ideal outlook for the Earpod website, the main page will depend on user interest it will display a few podcast creators that fit the user with their description. It also contains feed, chats, forums, live talks, and a page that only podcast
creators can create, then they also can sell merchandise inside their page.
